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Our history

A company in constant growth

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  • The company Guillem Export was founded

    The company Guillem Export was founded

  • Construction of the current warehouse in Xeresa

    Construction of the current warehouse in Xeresa

  • Establishment of the citrus leaf packaging warehouse

    Establishment of the citrus leaf packaging warehouse

  • Acquisition of the company Frutas Romu

    Acquisition of the company Frutas Romu

  • Acquisition of the Mugui Group (Miramar plant and Perpignan logistics warehouse)

    Acquisition of the Mugui Group (Miramar plant and Perpignan logistics warehouse)

  • Renovation of the Miramar plant

    Renovation of the Miramar plant

  • Merger of Guillem Export and Frutas Tono

    Merger of Guillem Export and Frutas Tono

  • Incorporation of the Algemesí plant into the facilities portfolio

    Incorporation of the Algemesí plant into the facilities portfolio

  • Renovation of the Algemesí and Alcácer plants

    Renovation of the Algemesí and Alcácer plants

  • Unification of the business group’s corporate identity

    Unification of the business group’s corporate identity

VERTICAL INTEGRATION

From the tree to the table with maximum efficiency, quality and freshness

Thanks to our vertical integration strategy, we control the entire production process, which guarantees the quality of our products throughout the value chain.

It also allows us to ensure continuity of supply, to be able to adapt to the market situation and to be flexible and versatile in order to respond efficiently to our customers’ needs.

Philosophy

Oriented towards excellence in quality and service

Mission

To promote the consumption of fruit, in order to maintain a healthy diet, by controlling the production process from the planting of the tree to the marketing of its fruit.

Vision

To be a 100% vertically integrated company from the field to the consumer, creating excellence in terms of quality, maintaining continuous improvement and upholding a social ethic in which shareholders, workers and consumers are all represented.

Values

1. Excellence in quality
2. From the field to the consumer
3. Adaptation to consumer trends
4. Socially responsible integration
5. Sustainability and environmental awareness
6. Effort and dedication
7. Commitment to local agriculture

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Leaders in fresh fruit production and distribution

 

Staff

Our most valuable asset